A Research on the Strategies for Developing Chinese Digital Entertainment Industry systematically researches the basic features and rules of digital entertainment industry, describes its competitive tendency and strategy, classifies comprehensively the latest fruits in Chinese and foreign digital entertainment research and puts forward the marketing, brand and content strategy that can be adopted in the digital entertainment industry competition. It won The Third Prize in Journalism and Communication of Excellent Achievements Awards of the 5th Research on Humanities and Social Sciences of Chinese Institutions of Higher Learning.
