Date: 16^th May, 2019

Time: 9:30-11:30 a.m.

Venue: Room 1102, The Administration Building, Zhejiang University

【Speaker Introduction】:Professor Wang Qing is the former Associate Dean of the Business School Warwick University, professor of Marketing and Innovation, and Co-founder of the Luxury Brands and Innovation Institute. She has served as a visiting professor at Duke University, Yingshi International Business School Britain, Tsinghua University, Zhejiang University and Sun Yat-Sen University. She has published many papers in top international academic journals and won the Best Paper Prize of Marketing Science Institute 2009 and the Outstanding Asian Women in the UK 2015.

【Seminar Abstract】：Effectuation plays an important role in decision-making and actions of new ventures, but there are still many inconsistencies in the theoretical understanding of its relationship between entrepreneurial performance. Applying the ambidexterity theory, market ambidexterity in new ventures is used as a mediator variable to explore the logical relationship between effectuation and entrepreneurial performance in the market level. Using data from 186 new enterprises, the empirical analysis shows that effectuation has a significant impact on the balance and interplay between market exploration and market exploitation, and its impact mechanism is different; effectuation also has positive effects on operating performance and growth performance; the balance of market ambidexterity has positive influence on operating performance, while the interplay of market ambidexterity has a significant effect on growth performance. The research conclusions provide several management implications for new ventures to apply effectuation to achieve market ambidexterity and improve entrepreneurial performance.