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Neuromanagement Laboratory, Zhejiang University

Published:2017-10-31

Established in 2006, Neuromanagement Laboratory, Zhejiang University is the earliest professional laboratory studying neuromanagement and neuroeconomics in China. It initially puts forward the concept of neuromanagement in the world and opens up a new discipline in management, becoming anther interdisciplinary area together with neuroeconomics. It was named Top Ten Excellent Research Centers of Zhejiang University in 2012 and Guiding Team with Five Goods of Zhejiang University in 2015. With research interests in neural decision science, neuroeconomics, neural industry engineering and neural marketing, Neuromanagement Laboratory has published nearly two hundred academic papers (more than 50 can be searched in SCI / SSCI journals) and a dozen monographs since its foundation. It has also undertaken over 50 provincial, ministerial and national key research projects, and won 1 first prize, 5 second prizes and 1 third prize for provincial and ministerial scientific and technological awards. Besides, it has successfully held the internationally influential “International Conference on Neuroeconomics and Neuromanagement” for five times and initiated the establishment of Chinese Society of Neuromanagement and Neural Engineering.


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